Facebook Insight is a platform for Facebook admins to track their page’s activities. However, rather than using Facebook Insight, we usually choose others to track Facebook data as we always doubt that Facebook insight cannot provide all-rounded analytics. In view of this, developing team keeps improving it to solve the problems and to restore customer confidence. Let’s check it out!
Dividing “People Talking About This” (PTAT) into separate indicators
People can interact with Facebook page in different dimensions such as like page as a fan, like post, comment post, share post etc. Through tracking these data, we know engagement rate as well as fans’ behaviors. These data sometimes can be alert; total number of fans drop suddenly shows they are not interested in our page anymore and don’t want to receive news from us; and like post is normally inertial motion that shows they agree your post or not, and we would consider the external factors that would affect these data fluctuates.
Breakdown of Facebook Engagement
Update version now is capable to breakdown Facebook engagement, not only who you reached, but also who you’ve engaged demographically. There is difference between reach and engage, people engaged with leaving comments or share the post which are spreading your post unconsciously, they are very important as we use Facebook as a marketing tool to explode the message to others in order to pay close attention to our brand. The breakdown shows you the age range, gender, country, city and language of your audiences, after identifying the audiences, we can transform these findings to actions such as post language, style, content etc. Such insights can help for designing better content that resonates with your target audiences.
Scorecard for creating and publishing better content
Scorecard can affect our marketing action plan as it reflects the effective of every move in Facebook. Facebook Insight updated with adding scorecard, it’s not only for showing posts quality, but also reward the quality posts with greater reach. Scorecard can be easier for management level to understand the Facebook page situation, and it may fine tune the page in order to maximize the effect in macro environment.
